RevOps Unlocked

Welcome to RevOps Unlocked. We skip the fluff and give you actionable Revenue Operations strategies and performance-based sales tactics. Learn from industry veterans how to optimize your sales funnel, align your GTM teams, and supercharge your growth. If you're serious about scaling revenue, you're in the right place. Subscribe to unlock your full potential.

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Episodes

Saturday Jul 05, 2025

What if I told you that your contact center could become your biggest sales channel? In this episode, we're unlocking the power of chat sales and showing you how one major consumer electronics brand went from a 5% to a nearly 27% conversion rate by rethinking how they engage with consumers online. Join Michael and I as we break down how to turn traditional care agents into revenue, generating sellers how to use chat proactively and reactively, and why hiring for energy, not just empathy is the key to contact center sales success in 2025.

Saturday Jul 05, 2025

Unlock the secrets to lasting customer relationships! This episode dives into successful win-back and retention strategies for companies leveraging outsourcing. Learn how to re-engage, delight, and keep your customers coming back for more.

Saturday Jul 12, 2025

This podcast dives deep into the art and science of upselling and cross-selling, revealing proven strategies and practical campaigns that will not only boost your average order value but also cultivate fierce customer loyalty. Tune in to discover how to transform every transaction into an opportunity for growth and lasting success!

Sales Culture with Brian Macias

Thursday Sep 25, 2025

Thursday Sep 25, 2025

A great sales team isn't born, it's built. This podcast is for sales leaders and entrepreneurs who want to go beyond traditional tactics and focus on the core of what makes a sales organization thrive: its culture. We'll share expert insights and practical strategies for fostering a sales culture rooted in trust, continuous improvement, and a shared vision for success.

Sunday Sep 28, 2025

What if you could turn every lost customer into a new opportunity? In this podcast, we explore how to do just that. Join us as we uncover the keys to reducing customer churn and implementing effective win-back strategies that not only bring customers back but make them more loyal than ever.

Monday Nov 24, 2025

AI isn't here to replace your sales team—it's here to be the ultimate sidekick, spotting missed opportunities and shrinking cycle times.
This week on the RevOps Unlocked podcast, Rob Roy and I discussed how empowering AI to handle the data allows your sales team to focus on the humanization, strategy, and trust that truly closes deals.
The result? Higher win rates and happier customers.
Listen now to unlock this powerful strategy.

Friday Nov 28, 2025

Brian emphasized that there are no shortcuts to success; discipline involves showing up ready and on time, and neglecting crucial stakeholders, can cause the entire deal to fail.

Tuesday Dec 09, 2025

Copper Schwartz shares the secrets of launching new business verticals and closing major deals, discussing why empowering your deal-makers with autonomy and flexibility is critical for success. Cooper also shared his take on AI's role in sales, asserting that while technology helps with lead generation, it won't replace the human ability to build trust and negotiate complex agreements. Listen now for key strategies on scaling your sales engine!

Friday Jan 02, 2026

For our first episode of 2026, I invited Charles Forsgard (Sales Leader at Honeywell, GE, Schneider Electric) to RevGen Unlocked.
He wrote the book Stop Kidding Yourself,The way that you are managing your salespeople is not helping them and in this episode, he explains why the "Manager" mindset is dead.
We cover: Why you must stop telling reps what to do. How to get them to tell you how they will execute.  The specific transition from Boss to Coach.
Start your year with the right mindset.

Wednesday Jan 14, 2026

 From taking calls on the sales floor to leading Marketing strategy. This week on RevGen Unlocked, I sit down with my longtime colleague Julia Errante to discuss her incredible career pivot. We talk about the reality of the "Bad Lemon Effect," why you should hire for mindset over resume, and where the industry is heading with AI agents and Direct-to-Consumer models. If you are navigating a career change or leading a sales team, you need to hear this.

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